收获来自《The crux》
对于大多数企业而言，增长的挑战来自于市场竞争、组织管理能力、企业内部洞查等
寻求增长战略，一定要理清企业提供给客户的价值是什么，里面内部的逻辑和机理
所以，增长可以从以下几个方面着手：
- 为处成长期的市场提供超出预期的价值
- 通过聚焦来获得增长
- 更快的反应速度
- 使用合并收购来加速完成增长战略，但千万别多付或买贵了。
- 高效的组织才可能增长
所有的这一切，都要求你了解客户，了解他们的期许
Creating value means being able to provide products and services that buyers value more highly than it costs to make them. A good measure of value is the value gap – the difference between what a buyer is willing to pay and your cost of provision. The measure of unique value is the amount by which your value gap exceeds those of your competitors.
Strategic extension is the act of taking your unique value system and extending it to cover more buyers or similar products, or both.
This idea of concentrating to grow or to create value works because value creation may not even be noticed on too large a base.